It is a common term in cryptocurrency users. It refers to keeping your cryptocurrencies and not changing them in Fiat money (lei, USD, EUR). This phenomenon began since 2011 in Bitcoin, when enthusiasts said "Hodl Till Death" to show a reliable emotion for cryptocurrency king and to increase the price.
The term is from an intended writing mistake (to keep-keep). This concept is extremely known because with this tactic, to keep cryptocurrencies, you are more resistant to very large volatility in Crypto Square.